One of the most popular forms of website promotion over the last decade has been article marketing. It is an easy way for people to generate links and publicity for their websites from a wide variety of other domains. If you look around online, you will see that hordes of people are talking about it being dead. Ever since Google Panda was released in 2011, people have mixed views on whether or not it even works anymore.
There is one way that you can know for sure. You can test it. You can test it by setting up your own test website to see if you can get results from article marketing alone. You can test to see if article marketing still works since Panda.
Publish somewhere around ten high quality articles on a brand new domain. Start writing and publishing articles using whatever technique you are trying to test. Then follow the results as you continue publishing new articles. You will learn which article directories are good to publish on and which ones aren’t.
You will find some article directories that won’t even look at your articles even if you have invested a lot of time and effort into producing a great piece. You will find that some directories alter your article before they publish it. You will find that some sites publish on the same day. Other sites may take months to get around to even looking at your article. You will be surprised at all the little roadblocks you run into.
Article marketing isn’t like it used to be, but it certainly isn’t dead. You just have to change your strategies over time to match whatever is working at that time. It comes with the territory.
